000 | 00666cam a2200181 a 4500 | ||
---|---|---|---|
008 | 080124s2008 njua 000 0 eng | ||
010 | _a 2008003309 | ||
020 | _a9780273711568 (pbk.) | ||
020 | _a0273711563 (pbk.) | ||
050 | 0 | 0 |
_aHF5415 .K6314 2008 _b.K6314 2008 |
082 | 0 | 0 |
_a658.8 _222 |
245 | 0 | 0 |
_aPrinciples of marketing / _cPhilip Kotler ... [et al.]. |
250 | _a5th European ed. | ||
260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2008. |
||
300 |
_axxxv, 1020 p. : _bill. (chiefly col.) ; _c28 cm. |
||
500 | _aEdition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008. | ||
942 | _2ddc | ||
999 |
_c2407 _d2407 |