000 00666cam a2200181 a 4500
008 080124s2008 njua 000 0 eng
010 _a 2008003309
020 _a9780273711568 (pbk.)
020 _a0273711563 (pbk.)
050 0 0 _aHF5415 .K6314 2008
_b.K6314 2008
082 0 0 _a658.8
_222
245 0 0 _aPrinciples of marketing /
_cPhilip Kotler ... [et al.].
250 _a5th European ed.
260 _aUpper Saddle River, N.J. :
_bPearson Prentice Hall,
_cc2008.
300 _axxxv, 1020 p. :
_bill. (chiefly col.) ;
_c28 cm.
500 _aEdition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
942 _2ddc
999 _c2407
_d2407