000			00679cam a2200181 a 4500
008			841004s1984 ilua b 000 0 eng
010			_a 83082969
020			_a0256031312 (pbk.)
050	0	0	_aHF5415 .P4 1996 _b.P4 1996
082	0	0	_a658.8 _219
245	0	0	_aLearning aid for use with Basic marketing _cedited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.
250			_a4th ed.
260			_aHomewood, Ill. : _bR.D. Irwin, _c1984.
300			_axiii, 387 p. : _bill. ; _c25 cm.
500			_aRev. ed. of: Readings in basic marketing. 3rd ed. 1981.
500			_a"To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p.
942			_2ddc
999			_c2439 _d2439