| 000 | 00629cam a22001814a 4500 | ||
|---|---|---|---|
| 008 | 040721s2004 enka 001 0 eng | ||
| 010 | _a 2004017032 | ||
| 020 | _a0749442980 | ||
| 050 | 0 | 0 |
_aHF5415 .C52254 2004 _b.C52254 2004 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aCheverton, Peter. | |
| 245 | 1 | 0 |
_aKey marketing skills : _bstrategies, tools, and techniques for marketing success / _cPeter Cheverton ; [foreword by Malcolm McDonald]. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon ; _aSterling, VA : _bKogan Page, _c2004. |
||
| 300 |
_axiii, 383 p. : _bill. ; _c25 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 500 | _aIncludes index. | ||
| 942 | _2ddc | ||
| 999 |
_c2502 _d2502 |
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