000 00506cam a2200169 i 4500
008 750224s1975 ilua b 001 0 eng
010 _a 74082928
020 _a0256015678
050 0 0 _aHF5415.13 .M3 1975
_b.M3 1975
082 0 0 _a658.8
100 1 _aMcCarthy, E. Jerome
_q(Edmund Jerome)
245 1 0 _aBasic marketing :
_ba managerial approach /
_cE. Jerome McCarthy.
250 _a5th ed.
260 _aHomewood, Ill. :
_bR. D. Irwin,
_c1975.
300 _axvi, 694 p. :
_bill. ;
_c25 cm.
942 _2ddc
999 _c2765
_d2765