| 000 | 00562pam a2200181 a 4500 | ||
|---|---|---|---|
| 008 | 951011s1996 njua b 001 0 eng | ||
| 010 | _a 95025901 | ||
| 020 | _a0133057151 | ||
| 050 | 0 | 0 |
_aHF5823 .A13 1996 _b.A13 1996 |
| 082 | 0 | 0 |
_a659.1 _220 |
| 100 | 1 | _aBatra, Rajeev. | |
| 245 | 1 | 0 |
_aAdvertising management / _cRajeev Batra, John G. Myers, David A. Aaker. |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1996. |
||
| 300 |
_axiii, 754 p. : _bill. ; _c25 cm. |
||
| 500 | _aAaker's name appears first on 4th ed. | ||
| 942 | _2ddc | ||
| 999 |
_c2878 _d2878 |
||