| 000 | 00608pam a2200181 a 4500 | ||
|---|---|---|---|
| 008 | 950523s1996 ilua b 001 0 eng | ||
| 010 | _a 95022713 | ||
| 020 | _a0256139040 | ||
| 050 | 0 | 0 |
_aHF5415.3 .P468 1996 _b.P468 1996 |
| 082 | 0 | 0 |
_a658.8/342 _220 |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _cJ. Paul Peter, Jerry C. Olson. |
| 250 | _a4th ed. | ||
| 260 |
_aChicago : _bIrwin, _cc1996. |
||
| 300 |
_axxvii, 738 p. : _bill. (some col.) ; _c24 cm. |
||
| 500 | _aOriginally published as: Consumer behavior: marketing strategy perspectives, 1987. | ||
| 942 | _2ddc | ||
| 999 |
_c2906 _d2906 |
||