000 00576cam a2200169 i 4500
008 800617s1980 ilua 000 0 eng
010 _a 79089462
020 _a0256023476
050 0 0 _aHF5415.13 .B67 1980
_b.B67 1980
082 0 0 _a658.8
_219
245 0 0 _aMarketing management casebook /
_cedited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr.
250 _a3d ed.
260 _aHomewood, Ill. :
_bR. D. Irwin,
_c1980.
300 _aviii, 744 p. :
_bill. ;
_c24 cm.
500 _aPrevious (1976) ed. edited by H. W. Boyd and R. T. Davis.
942 _2ddc
999 _c2943
_d2943