000 00528cam a2200157 a 4500
008 930223s1992 maua b 000 0 eng
010 _a 93118769
020 _a0536582165
050 0 0 _aHF5813.U6 I58 1992
_bI58 1992
082 0 0 _a659
_220
245 0 0 _aIntroduction to public relations and advertising :
_ba reader from the consumer's point of view /
_cMark P. McElreath and Page W. Miller, editors.
250 _a2nd ed.
260 _aNeedham, MA :
_bGinn Press,
_cc1992.
300 _a313 p. :
_bill. ;
_c28 cm.
942 _2ddc
999 _c2991
_d2991