000 00603cam a2200205 i 4500
008 170307s2018 cau b 001 0 eng
010 _a 2017936059
020 _a9781526419279
_q(pbk.)
020 _a1526419270
_q(pbk.)
020 _a9781526419262
020 _a1526419262
050 0 0 _aHF5415.2 .K589 2018
_b.K589 2018
082 0 4 _a658.8/3
_223
100 1 _aKolb, Bonita M.,
_eauthor.
245 1 0 _aMarketing research :
_ba concise introduction /
_cBonita Kolb.
250 _a2nd edition.
260 _aLos Angeles ;
_aLondon :
_bSAGE,
_c2018.
300 _axiv, 311 pages ;
_c24 cm
942 _2ddc
999 _c3044
_d3044