| 000 | 00753cam a2200193 a 4500 | ||
|---|---|---|---|
| 005 | 20250901165400.0 | ||
| 008 | 871022s1988 txua b 001 0 eng | ||
| 010 | _a 87070723 | ||
| 020 | _a0256036764 | ||
| 050 | 0 | 0 |
_aHF5415.13 .B448 1988 _b.B448 1988 |
| 082 | 0 | 0 |
_a658.8 _219 |
| 100 | 1 |
_aBernhardt, Kenneth L., _d1944- |
|
| 245 | 1 | 0 |
_aCases in marketing management / _cKenneth L. Bernhardt, Thomas C. Kinnear. |
| 250 | _a4th ed. | ||
| 260 |
_aPlano, Tex. : _bBusiness Publications, _c1988. |
||
| 300 |
_axiv, 767 p. : _bill. ; _c25 cm. |
||
| 500 | _aSupplemented by: Student case analysis package / by Stuart W. James. c1989. 2 computer disks (5 1/4 in.). For use with: IBM PC; DOS 2.0 or higher; Lotus 1-2-3 (version 2.0 or higher). | ||
| 942 | _2ddc | ||
| 999 |
_c3056 _d3056 |
||