000 00551cam a2200181 a 4500
008 050831s2007 maua b 001 0 eng
010 _a 2005044581
020 _a9780073016344 (alk. paper)
020 _a0073016349 (alk. paper)
050 0 0 _aHF5415 .S745 2007
_b.S745 2007
082 0 0 _a658.8
_222
100 1 _aEtzel, Michael J.
245 1 0 _aMarketing /
_cMichael J. Etzel, Bruce J. Walker, William J. Stanton.
250 _a14th ed.
260 _aBoston :
_bMcGraw-Hill/Irwin,
_c2007.
300 _axxii, 706 p :
_bill. ;
_c28 cm.
942 _2ddc
999 _c3060
_d3060