| 000 | 00704cam a22001934a 4500 | ||
|---|---|---|---|
| 008 | 040331s2005 mau b 001 0 eng | ||
| 010 | _a 2004040321 | ||
| 020 | _a0072525231 (alk. paper : hbk.) | ||
| 020 | _a9780072947038 (hbk.) | ||
| 050 | 0 | 0 |
_aHF5415.13 .M369 2005 _b.M369 2005 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : _bclippings from the popular business press _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a15th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c2005. |
||
| 300 |
_axli, 793 [22] p. : _bcol. ill. ; _c28 cm. _e1 CD ROM (4 3/4 in.) |
||
| 500 | _aMcCarthy's name appears first on the earlier edition. | ||
| 942 | _2ddc | ||
| 999 |
_c3071 _d3071 |
||