000 00587cam a2200169 i 4500
008 800410s1981 caua b 001 0 eng
010 _a 80014851
020 _z0534008248 :
_c$19.95 (est.)
050 0 0 _aHF5825 .J46 1981
_b.J46
082 0 0 _a659.13/2
_220
100 1 _aJewler, A. Jerome.
245 1 0 _aCreative strategy in advertising :
_bwhat the copywriter should know about the creative side of the business /
_cA. Jerome Jewler.
260 _aBelmont, Calif. :
_bWadsworth Pub. Co.,
_cc1981.
300 _aix, 230 p. :
_bill. ;
_c24 cm.
500 _aIncludes index.
942 _2ddc
999 _c3558
_d3558