000 00479pam a2200157 a 4500
008 810724t19811982njua b 001 0 eng
010 _a 81012075
020 _a0130152307
050 0 0 _aHF5823 .R392 1982
_b.R392
082 0 0 _a659.1/1
_219
100 1 _aRay, Michael L.
245 1 0 _aAdvertising and communication management /
_cMichael L. Ray.
260 _aEnglewood Cliffs, N.J. :
_bPrentice-Hall,
_c[1981], c1982.
300 _axiii, 514 p. :
_bill. ;
_c25 cm.
942 _2ddc
999 _c3559
_d3559