| 000 | 01070cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 1143650 | ||
| 003 | OSt | ||
| 005 | 20250901165759.0 | ||
| 008 | 950615s1996 mnuab b 001 0 eng | ||
| 010 | _a 95023375 | ||
| 020 | _a0314062149 (student ed. : alk. paper) | ||
| 020 | _a0314071709 (annotated instructor's ed. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF 5415 .Z54 1996 _b.Z54 1996 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aMarketing / _cWilliam G. Zikmund, Michael d'Amico. |
| 250 | _a5th ed. | ||
| 260 |
_aMinneapolis/St. Paul : _bWest Pub. Co., _cc1996. |
||
| 300 |
_axxxviii, 784 p. : _bcol. ill., col. maps ; _c29 cm. |
||
| 500 | _aColored maps on endpapers. | ||
| 504 | _aIncludes bibliographical references (p. 745-754) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aD'Amico, Michael. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c9170 _d9170 |
||