Consumer behavior /
Engel, James F.
Consumer behavior / James F. Engel and Roger D. Blackwell. - 4th ed. - Chicago: The Dryden Press, 1982. - vii, 690 pages. : ill. ; 24 cm.
Includes bibliographical references and index.
This book examines the processes and factors influencing consumer behavior, including psychological, social, and cultural determinants of purchasing decisions.
0030592429
8167232
Consumer behavior.
Consumers
Marketing--Management
Textbooks.
HF 5415.32 .E54 1982 / .E54 1982
Consumer behavior / James F. Engel and Roger D. Blackwell. - 4th ed. - Chicago: The Dryden Press, 1982. - vii, 690 pages. : ill. ; 24 cm.
Includes bibliographical references and index.
This book examines the processes and factors influencing consumer behavior, including psychological, social, and cultural determinants of purchasing decisions.
0030592429
8167232
Consumer behavior.
Consumers
Marketing--Management
Textbooks.
HF 5415.32 .E54 1982 / .E54 1982