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Pioneer International University Library Catalogue

Consumer behavior / James F. Engel and Roger D. Blackwell.

By: Contributor(s): Material type: TextLanguage: english Publication details: Chicago: The Dryden Press, 1982.Edition: 4th edDescription: vii, 690 pages. : ill. ; 24 cmISBN:
  • 0030592429
Subject(s): Genre/Form: LOC classification:
  • HF 5415.32 .E54 1982  .E54 1982
Summary: This book examines the processes and factors influencing consumer behavior, including psychological, social, and cultural determinants of purchasing decisions.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Main Library HF 5415.32 .E54 1982 (Browse shelf(Opens below)) Available PIUDLMUR945

Includes bibliographical references and index.

This book examines the processes and factors influencing consumer behavior, including psychological, social, and cultural determinants of purchasing decisions.

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