Principles of marketing /
Principles of marketing /
Philip Kotler ... [et al.].
- 5th European ed.
- Upper Saddle River, N.J. : Pearson Prentice Hall, c2008.
- xxxv, 1020 p. : ill. (chiefly col.) ; 28 cm.
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
9780273711568 (pbk.) 0273711563 (pbk.)
2008003309
HF5415 .K6314 2008 / .K6314 2008
658.8
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
9780273711568 (pbk.) 0273711563 (pbk.)
2008003309
HF5415 .K6314 2008 / .K6314 2008
658.8
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