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Essentials of marketing /

McCarthy, E. Jerome

Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr. - 3rd ed. - Homewood, Ill. : R.D. Irwin, 1985. - xvi, 595 p. : col. ill. ; 25 cm.

Includes indexes.

ISBN: 0256033005

LCCN: 84062328

LC Class. No.: HF5415 .M33 1985 / .M223 1985

Dewey Class. No.: 658.8

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