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Marketing research : text and cases /

Boyd, Harper W.

Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. - 5th ed. - Homewood, Ill. : R.D. Irwin, 1981. - xiv, 693 p. : ill. ; 25 cm.

ISBN: 0256025304

LCCN: 80084593

LC Class. No.: HF5415.2 .B65 1981 / .B65 1981

Dewey Class. No.: 658.8/3

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