The Wall Street journal on marketing /

Alsop, Ronald.

The Wall Street journal on marketing / Ronald Alsop, Bill Abrams. - Homewood, Ill. : Dow Jones-Irwin, c1986. - x, 294 p. : ill. ; 24 cm.

A collection of the Wall Street journal's weekly columns on marketing, written by the authors 1980-1986.

0870948962

86071213

HF5415 .A45 1986 / .A45 1986

658.8
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