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Consumer behavior and marketing action /

Assael, Henry.

Consumer behavior and marketing action / Henry Assael. - 2nd ed. - Boston, Mass. : Kent Pub. Co., c1984. - xx, 695 p. : ill. ; 25 cm.

ISBN: 0534029906 : $26.95 (est.)

LCCN: 83022197

LC Class. No.: HF5415.3 .A83 1984 / .A83 1984

Dewey Class. No.: 658.8/342

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