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Marketing management casebook /

Marketing management casebook / edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr. - 3d ed. - Homewood, Ill. : R. D. Irwin, 1980. - viii, 744 p. : ill. ; 24 cm.

Previous (1976) ed. edited by H. W. Boyd and R. T. Davis.

ISBN: 0256023476

LCCN: 79089462

LC Class. No.: HF5415.13 .B67 1980 / .B67 1980

Dewey Class. No.: 658.8

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