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Introduction to public relations and advertising : a reader from the consumer's point of view /

Introduction to public relations and advertising : a reader from the consumer's point of view / Mark P. McElreath and Page W. Miller, editors. - 2nd ed. - Needham, MA : Ginn Press, c1992. - 313 p. : ill. ; 28 cm.

ISBN: 0536582165

LCCN: 93118769

LC Class. No.: HF5813.U6 I58 1992 / I58 1992

Dewey Class. No.: 659

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