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Focus groups : a guide for marketing & advertising professionals /

Templeton, Jane Farley.

Focus groups : a guide for marketing & advertising professionals / Jane Farley Templeton. - Chicago, Ill. : Probus Pub. Co., c1987. - xiii, 315 p. ; 24 cm.

ISBN: 0917253787 : $24.95

LCCN: 87004977

LC Class. No.: HF5415.2 .T43 1987 / .T43 1987

Dewey Class. No.: 658.8/3

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