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Social marketing : strategies for changing public behavior /

Kotler, Philip.

Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto. - New York : London : Free Press ; Collier Macmillan, c1989. - xii, 401 p. : ill. ; 25 cm.

ISBN: 0029184614 : $29.95

LCCN: 89045735

LC Class. No.: HF5415.122 .K68 1989 / .K68 1989

Dewey Class. No.: 658.8

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