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Advertising and communication management /

Ray, Michael L.

Advertising and communication management / Michael L. Ray. - Englewood Cliffs, N.J. : Prentice-Hall, [1981], c1982. - xiii, 514 p. : ill. ; 25 cm.

ISBN: 0130152307

LCCN: 81012075

LC Class. No.: HF5823 .R392 1982 / .R392

Dewey Class. No.: 659.1/1

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