The process of social influence;readings in persuasion.
Beisecker, Thomas D.,
The process of social influence; readings in persuasion.
Edited by Thomas D. Beisecker [and] Donn W. Parson.
- Englewood Cliffs, N.J., Prentice-Hall [1972]
- ix, 499 p. illus. 24 cm.
Includes bibliographies.
0137233124 0137233043 (pbk.)
77164923
Attitude (Psychology) Attitude change. Persuasion (Psychology) Social influence.