Creative strategy in advertising : (Record no. 3558)

MARC details
000 -LEADER
fixed length control field 00587cam a2200169 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 800410s1981 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 80014851
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0534008248 :
Terms of availability $19.95 (est.)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5825 .J46 1981
Item number .J46
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.13/2
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jewler, A. Jerome.
245 10 - TITLE STATEMENT
Title Creative strategy in advertising :
Remainder of title what the copywriter should know about the creative side of the business /
Statement of responsibility, etc. A. Jerome Jewler.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Belmont, Calif. :
Name of publisher, distributor, etc. Wadsworth Pub. Co.,
Date of publication, distribution, etc. c1981.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 230 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Pioneer International University Pioneer International University General Stacks 25/03/2021   HF5825 .J46 1981 PIU0005653 25/03/2021 25/03/2021 Books
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