Learning aid for use with Basic marketing edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.

Material type: TextTextPublication details: Homewood, Ill. : R.D. Irwin, 1984.Edition: 4th edDescription: xiii, 387 p. : ill. ; 25 cmISBN:
  • 0256031312 (pbk.)
DDC classification:
  • 658.8 19
LOC classification:
  • HF5415 .P4 1996 .P4 1996
Item type:
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Item type Current library Call number Status Date due Barcode
Books Books Pioneer International University General Stacks HF5415 .P4 1996 (Browse shelf(Opens below)) Available PIU0003232

Rev. ed. of: Readings in basic marketing. 3rd ed. 1981.

"To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p.

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