Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

By: Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 16th edDescription: 1 v. (in various pagings) : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780073529806 (alk. paper)
  • 007352980X (alk. paper)
DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .M369 2008 .M369 2008
Item type:
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Item type Current library Call number Status Date due Barcode
Books Books Pioneer International University General Stacks HF5415.13 .M369 2008 (Browse shelf(Opens below)) Available PIU0005012

"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."

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