Marketing management : analysis, planning, and control / Philip Kotler.

By: Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1976.Edition: 3d edDescription: xi, 529 p. : ill. ; 25 cmISBN:
  • 0135579597
DDC classification:
  • 658.8
LOC classification:
  • HF5415.13 ..K64 1976 .K64 1976
Item type:
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