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1.
Successful direct marketing methods : the Bob Stone direct marketing book / Bob Stone. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : Crain Books, c1984
Availability: Items available for loan: Pioneer International University (1)Collection, call number: HF5415.122 .S76 1984.

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2.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Stephen M. Cristol, Frank J. Kopek. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Crain Books, c1976
Availability: Items available for loan: Pioneer International University (1)Collection, call number: HF5826.5 .B37.

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