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1.
Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1985
Availability: Items available for loan: Pioneer International University (1)Call number: HF5415 .M33 1985.

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2.
Basic marketing : a managerial approach / E. Jerome McCarthy. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R. D. Irwin, 1975
Availability: Items available for loan: Pioneer International University (2)Call number: HF5415.13 .M3 1975, ...

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3.
Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1985
Availability: Items available for loan: Pioneer International University (1)Call number: HF5415 .M223 1985.

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