Consumer behavior and marketing strategy /
Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 4th ed. - Chicago : Irwin, c1996. - xxvii, 738 p. : ill. (some col.) ; 24 cm.
Originally published as: Consumer behavior: marketing strategy perspectives, 1987.
0256139040
95022713
HF5415.3 .P468 1996 / .P468 1996
658.8/342
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 4th ed. - Chicago : Irwin, c1996. - xxvii, 738 p. : ill. (some col.) ; 24 cm.
Originally published as: Consumer behavior: marketing strategy perspectives, 1987.
0256139040
95022713
HF5415.3 .P468 1996 / .P468 1996
658.8/342
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