Basic marketing : clippings from the popular business press
Perreault, William D.
Basic marketing : clippings from the popular business press William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - Boston, Mass. : McGraw-Hill, 2005. - xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)
McCarthy's name appears first on the earlier edition.
0072525231 (alk. paper : hbk.) 9780072947038 (hbk.)
2004040321
HF5415.13 .M369 2005 / .M369 2005
658.8
Basic marketing : clippings from the popular business press William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - Boston, Mass. : McGraw-Hill, 2005. - xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)
McCarthy's name appears first on the earlier edition.
0072525231 (alk. paper : hbk.) 9780072947038 (hbk.)
2004040321
HF5415.13 .M369 2005 / .M369 2005
658.8
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