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Key marketing skills : (Record no. 2502)

MARC details
000 -LEADER
fixed length control field	00629cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	040721s2004 enka 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2004017032
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0749442980
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415 .C52254 2004
Item number	.C52254 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Cheverton, Peter.
245 10 - TITLE STATEMENT
Title	Key marketing skills :
Remainder of title	strategies, tools, and techniques for marketing success /
Statement of responsibility, etc.	Peter Cheverton ; [foreword by Malcolm McDonald].
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Sterling, VA :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2004.
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 383 p. :
Other physical details	ill. ;
Dimensions	25 cm. +
Accompanying material	1 CD-ROM (4 3/4 in.)
500 ## - GENERAL NOTE
General note	Includes index.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Library of Congress Classification			Pioneer International University	Pioneer International University	General Stacks	15/03/2021		HF5415 .C52254 2004	PIU0001346	15/03/2021	15/03/2021	Books