Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald].

By: Material type: TextTextPublication details: London ; Sterling, VA : Kogan Page, 2004.Edition: 2nd edDescription: xiii, 383 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0749442980
DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .C52254 2004 .C52254 2004
Item type:
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Item type Current library Call number Status Date due Barcode
Books Books Pioneer International University General Stacks HF5415 .C52254 2004 (Browse shelf(Opens below)) Available PIU0001346

Includes index.

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