Normal view MARC view ISBD view

Advertising management / (Record no. 2878)

MARC details
000 -LEADER
fixed length control field	00562pam a2200181 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	951011s1996 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	95025901
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0133057151
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5823 .A13 1996
Item number	.A13 1996
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Edition number	20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Batra, Rajeev.
245 10 - TITLE STATEMENT
Title	Advertising management /
Statement of responsibility, etc.	Rajeev Batra, John G. Myers, David A. Aaker.
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Upper Saddle River, N.J. :
Name of publisher, distributor, etc.	Prentice Hall,
Date of publication, distribution, etc.	c1996.
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 754 p. :
Other physical details	ill. ;
Dimensions	25 cm.
500 ## - GENERAL NOTE
General note	Aaker's name appears first on 4th ed.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Library of Congress Classification			Pioneer International University	Pioneer International University	General Stacks	17/03/2021		HF5823 .A13 1996	PIU0001255	17/03/2021	17/03/2021	Books