Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1996.Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN:
  • 0133057151
DDC classification:
  • 659.1 20
LOC classification:
  • HF5823 .A13 1996 .A13 1996
Item type:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Pioneer International University General Stacks HF5823 .A13 1996 (Browse shelf(Opens below)) Available PIU0001255

Aaker's name appears first on 4th ed.

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