Consumer behavior / James F. Engel and Roger D. Blackwell.
Material type:
TextLanguage: english Publication details: Chicago: The Dryden Press, 1982.Edition: 4th edDescription: vii, 690 pages. : ill. ; 24 cmISBN: - 0030592429
- HF 5415.32 .E54 1982 .E54 1982
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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| Books | Main Library | HF 5415.32 .E54 1982 (Browse shelf(Opens below)) | Available | PIUDLMUR945 |
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Includes bibliographical references and index.
This book examines the processes and factors influencing consumer behavior, including psychological, social, and cultural determinants of purchasing decisions.
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