Learning aid for use with Basic marketing edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.

Material type: TextTextPublication details: Homewood, Ill. : R.D. Irwin, 1984.Edition: 4th edDescription: xiii, 387 p. : ill. ; 25 cmISBN:
  • 0256031312 (pbk.)
DDC classification:
  • 658.8 19
LOC classification:
  • HF5415 .P4 1996 .P4 1996
Item type:
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Item type Current library Call number Status Date due Barcode
Books Books Pioneer International University General Stacks HF5415 .P4 1996 (Browse shelf(Opens below)) Available PIU0003232
Browsing Pioneer International University shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
HF5415 .M2585 The marketing mystique HF5415 .M33 1985 Essentials of marketing / HF5415.M67 1994 ELEMENTS OF MARKETING HF5415 .P4 1996 Learning aid for use with Basic marketing HF5415 .P484 1986 Marketing without advertising / HF5415 .P724 1977 Problems in marketing / HF5415 .R578 Marketing /

Rev. ed. of: Readings in basic marketing. 3rd ed. 1981.

"To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p.

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