Introduction to public relations and advertising : a reader from the consumer's point of view / Mark P. McElreath and Page W. Miller, editors.
Material type:
TextPublication details: Needham, MA : Ginn Press, c1992.Edition: 2nd edDescription: 313 p. : ill. ; 28 cmISBN: - 0536582165
- 659 20
- HF5813.U6 I58 1992 I58 1992
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Books
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Pioneer International University General Stacks | HF5813.U6 I58 1992 (Browse shelf(Opens below)) | Available | PIU0003009 |
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| HF5801 .I45 Industrial marketing. | HF5810.L39 A3 2002 A big life in advertising / | HF5813.U6 .B89 1972 Promise them anything the inside story of the Madison Avenue power struggle | HF5813.U6 I58 1992 Introduction to public relations and advertising : a reader from the consumer's point of view / | HF5813.U6 .M34 1995 Introduction to public relations and advertising a reader from the consumer's point of view | HF5821 .A74 2002 INSTRUCTOR'S MANUAL TO ACCOMPANY CONTEMPORARY ADVERTISING | HF5821 HG153 .S74 1978 The trouble with advertising / |
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