Selling the invisible : a field guide to modern marketing / Harry Beckwith.
Material type:
TextPublication details: New York : Warner Books, c1997.Description: xx, 252 p. ; 20 cmISBN: - 0446520942
- 658.8 20
- HD9980.5 ..B425 1997 .B425 1997
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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Pioneer International University General Stacks | HD9980.5 ..B425 1997 (Browse shelf(Opens below)) | Available | PIU0016005 |
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| HD9725 .G8458 1992 21st century manufacturing : creating winning business performance / | HD9725 .H39 1984 Restoring our competitive edge : competing through manufacturing / | HD9802.3.U64 .X477 1988 Fumbling the future : how Xerox invented, then ignored, the first personal computer / | HD9980.5 ..B425 1997 Selling the invisible : a field guide to modern marketing / | HD9989.D44 M35 1988 Growth, development, and the service economy in the Third World / | HD9999 .U53 The American way of death. | HDF5437 .L97 2000 PURCHASING AND SUPPLY CHAIN MANAGEMENT |
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