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1.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996
Availability: Items available for loan: Pioneer International University (1)Call number: HF5823 .A13 1996.

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2.
Advertising management BATRA, RAJEEV
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Pioneer International University (2)Call number: HF5823 .B38 2008, ...

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