Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextPublication details: Chicago : Irwin, c1996.Edition: 4th edDescription: xxvii, 738 p. : ill. (some col.) ; 24 cmISBN: - 0256139040
- 658.8/342 20
- HF5415.3 .P468 1996 .P468 1996
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Pioneer International University General Stacks | HF5415.3 .P468 1996 (Browse shelf(Opens below)) | Available | PIU0006328 | ||
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Books
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Pioneer International University General Stacks | HF5415.3 .P468 1996 (Browse shelf(Opens below)) | Available | PIUD0000036 |
Browsing Pioneer International University shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF5415.2 .W46 1972 Marketing research management and methods | HF5415.3 .A83 1984 Consumer behavior and marketing action / | HF5415.3 .B5 1985 Contemporary cases in consumer behavior / | HF5415.3 .P468 1996 Consumer behavior and marketing strategy / | HF5415.3 .P468 1996 Consumer behavior and marketing strategy / | HF5415.32 .E527 1997 The emerging high-tech consumer : a market profile and marketing strategy implications / | HF5415.32 .S65 1994 CONSUMER BEHAVIOUR BUYING, HAVING AND BEING |
Originally published as: Consumer behavior: marketing strategy perspectives, 1987.
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